A quick audit of TGR's Facebook and Instagram pages. What's working, what we'd update, and the copy we'd put in its place.
The page is live, it's active, and the most recent content is already showing the right instincts. These are the tweaks that bring the profile itself in line with the quality of what we're publishing.
Facebook's page description field sits at 155 characters. There's an opportunity to lead with the numbers that make TGR stand out.
Six months on from the rebrand, it's a natural time to refresh the cover to reflect where the brand is now. If you want to keep the same image for consistency with the website, we'd suggest updating the copy overlay to better reflect the current direction. I am happy to work with you to create something fresh here.
The pinned post is the brand awareness carousel we produced and it's exactly the right thing to have sitting at the top of the page. We'll keep this current as stronger posts come through.
If the About section isn't fully filled out yet, here's a suggested version ready to go.
252 followers and a page that's starting to show the right content mix. The structural suggestions here are quick to action and lift the first impression for anyone landing cold.
We'd suggest setting up a link-in-bio page for TGR so any post can reference a link without it getting buried. We can build and manage this for you. Primary destination would be the free appraisal, with supporting links for rentals available and the TGR website. This also means every future post can point people somewhere useful without needing to change the bio link each time.
The current Highlights are a good foundation. Worth a small update so they're immediately clear to someone discovering TGR for the first time. Suggested names: Our Team, For Landlords, Rentals Available. Low effort, better first impression.
The structural fixes above are the quick wins. These are the areas the content strategy is built around, and they map directly to the four pillars we're already working through together.
Covered under the Proof pillar. Re-tenanting times, landlord results, specific wins. The numbers exist and the content plan is built to get them on the page in a format that lands with landlords.
Covered under the Education pillar. Healthy Homes, tenancy law updates, what landlords are responsible for. The content that gets saved, shared, and keeps the page worth following between proof posts.
Covered under the People pillar. The faces are already on the page. The content strategy adds the context: who these people are and what they actually do for a landlord day to day.
Built into how we're approaching every pillar. Region-tagged results, suburb-specific posts, and content that feels relevant whether a landlord is in Kapiti or the Hutt Valley.
Once the profile is tight, every piece of content we publish lands better. If you're happy with the suggestions across this document, we're glad to make all of these updates on your behalf.